About Equitas Selfe Credit Card
In a sea of credit cards that offer fixed rewards, the Equitas Selfe Credit Card stands out by giving you the power of choice. Equitas Small Finance Bank launched this digital-first card, which allows you to personalize your reward categories, card style, billing cycle, and even welcome benefits.
If you frequently spend money on groceries, dining, shopping, utilities, or taxis, this mid-tier card can provide good value — especially if you reach spending tiers for higher redemption rates.
How to Apply for the Equitas Selfe Credit Card Online?
- Click APPLY NOW
- You will be taken to the Credit Cards Application page
- Before you start, keep these ready: PAN card, Aadhaar card, and a blank piece of paper for signature
- Also, sit in a quiet place with no background noise and without help from another person; otherwise, your application may get rejected
- To begin, you may be asked to enter your name, email, mobile number, and PAN card to fetch your CIBIL score
- Complete your online KYC, then submit the form
- You will get a reference number to track your application
- Once your card is approved, you will be notified by SMS or email.
Fees and Charges
- Joining Fee: ₹1,000 + GST (Often waived in the first year as a limited-period offer).
- Annual Fee: ₹1,000 + GST
- Annual Fee Waiver Spends: Waived on ₹2.4 Lakh spend in the previous anniversary year (roughly ₹20,000 per month).
- Add-on Cards: Up to 5 complimentary add-on cards (charges may apply for premium variants like metal cards).
- Forex Markup Fee: 3.5%
Welcome and Milestone Benefits
- Welcome Benefits: Choose 2 complimentary annual memberships from platforms like Amazon Prime, Disney+ Hotstar, SonyLIV, Zee5, JioCinema, or Discovery+. Claim within 90 days of card activation.
- Milestone Benefits: Tier-based rewards (Silver, Gold, Diamond, etc.) unlock bonus points, vouchers (flight, hotel, shopping), movie tickets, Amazon vouchers, and enhanced perks like complimentary golf or higher point redemption value. Higher tiers (e.g., Diamond) can significantly boost overall returns.
Cashback and Rewards
- Card Type: Lifetime free potential (with waiver); customizable design.
- Card Network: Choice of Visa or RuPay
- Best For: Everyday spenders who want to customize rewards on groceries, dining, apparel, utilities, or taxis. Great for moderate-to-high spenders aiming for tier benefits.
- Cashback/Rewards on Online Purchases: Base 2 Reward Points per ₹100; 5X (10 points per ₹100) if the category is selected (e.g., apparel on Myntra/Ajio). Online shopping may qualify under selected categories.
- Cashback/Rewards on Offline Purchases: Same structure — 2 RP/₹100 base; 5X on your 2 chosen categories.
- Maximum Cashback per Statement Cycle: No strict overall cap, but grocery/taxi may have monthly limits (e.g., ~₹2,000 points on certain categories). Apparel and utilities often uncapped in higher tiers.
- Rewards Redemption Options: Redeem for vouchers, products, flights, hotels, or bus bookings. Value varies by tier — base ₹0.35 per point; up to ₹1 per point in Diamond tier (making 5X categories worth up to ~10% return). Cashback/insta redemption at lower value (₹0.15).
Reward Rate Summary:
- Base: 2 RP per ₹100 (~0.7% value at base redemption).
- Accelerated: 10 RP per ₹100 (5X) on 2 chosen categories from: Apparel, Dining, Grocery, Utility Bills, Taxi/Cabs.
Lounge Access
- Domestic Lounge Access: 4 complimentary domestic lounge visits per year (1 per quarter).
- International Lounge Access: NA
Category Spend Benefits
- Online Shopping: 5X if apparel or other selected category; otherwise base rate.
- Food and Grocery: 5X if selected (grocery category).
- Travel Booking: Base rate (taxi/cabs 5X if selected); limited travel perks.
- Utility Bill Payments: 5X if selected.
- UPI Payment (Scan & Pay): Base or 5X via RuPay variant if merchant category matches your selection.
- Fuel: 1% surcharge waiver (₹500–₹3,000 transactions); no rewards points on waived portion.
- Insurance Payment: Base rate
- Education Payment: Base rate.
- Rent Payment: Base rate + 1% surcharge (capped).
- Wallet Load: Base rate + 2.5% charge.
- Luxury Golf Benefits: Available in higher tiers/milestones.
Excluded Categories
- All Excluded Categories: Rent (surcharge applies), wallet loads, EMI transactions, fuel (for rewards, though waiver exists), government payments, and certain high-risk MCCs. Standard exclusions for rewards points apply as per bank policy.
Why Choose Equitas Selfe Credit Card?
The most notable feature is personalization — you can select your two high-reward categories, card design, network (Visa/RuPay), and welcome OTT memberships. It provides a good base rewards rate with the potential for high effective returns (up to 10% in the Diamond tier on certain purchases). With fuel waivers, lounge visits, and milestone vouchers, this card is ideal for those who spend over ₹20,000 per month.
It's especially appealing if you:
- Want flexibility instead of fixed categories.
- Spend heavily on 2 of the 5 selectable categories (e.g., Apparel + Utilities).
- Value lifestyle perks like streaming subscriptions.
Who is eligible for the Equitas Selfe Credit Card?
- Age: 22–60 years.
- Employment: Salaried or self-employed.
- Minimum Income: ₹50,000 per month (or annual income ₹5 Lakh – ₹18 Lakh).
- Good credit score preferred. Secured variants may be available against FD for lower-income/no history cases.
Application is mostly digital via the Equitas Bank website or app.
Is the Equitas Selfe Credit Card worth applying for?
To waive the annual fee and unlock better tiers, maintain monthly spends of ₹20,000 or more. The customizable 5X rewards and welcome memberships make it competitive for lifestyle and daily expenses. Diamond tier members can save nearly 10% on selected categories and receive annual vouchers worth ₹8,000-15,000 or more.
Avoid it if you spend less than ₹15k per month, require strong international travel benefits, or prefer zero-forex cards.
Bottom Line: In 2026, the Equitas Selfe is a smart and adaptable mid-range card. Its "choose your own adventure" approach to rewards distinguishes it from rigid competitors. Apply during promotional periods to get the first-year fee waived and maximize your chosen categories for the best results.